A senior industry practitioner previews the 2026 Double 11 beauty promotion, noting Tmall and Douyin both open on Oct 15, with Tmall targeting ~RMB 78bn (double-digit growth) and Douyin beauty targeting ~RMB 40-42bn (+12%).
Tmall's larger subsidies and 88VIP base support double-digit beauty growth, while Douyin's deceleration and traffic restructuring favor new domestic and international brands over legacy players.
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